Exports & sharing

Most output pages give you two ways to take the content elsewhere. You can download it as a file, or you can open a clean read-only view of the same content in a new browser tab and share that URL with anyone who has access to the same brand. Downloads are for archiving and editing offline. The new-tab view is for pulling content into a deck or doc without saving a file first.

Where each one is available

Brand Profile, Research, and Strategy all support both affordances. You get PDF, Word, and Markdown downloads, plus an Open in New Tab button that loads the same content at a URL like /view/{type}/{id}?theme=....

Media Plan supports both as well, but the formats differ. Download offers Excel and Markdown, and the button is only enabled once the plan status is Ready. Draft and in-progress plans show a disabled button until the plan finishes generating.

A note on Documents: the per-brand Documents library is for files you upload as inputs, not for Skeleton Key-generated outputs. Downloading from Documents retrieves your own file as-is. That is not an export and is not what this page covers. See Documents for how the library works.

Download formats

PDF is branded and presentation-ready. The renderer captures the page's content area into a PDF, waiting about 300 ms first so accordions can expand and diagrams can draw. What you see on the page is what lands in the file, charts included.

Word (.docx) opens in Microsoft Word, Google Docs, or any DOCX editor. Diagrams are pre-rendered as images and embedded inline, so they survive in editors that don't render the source format. Reach for Word when you want to edit the content or share with someone who will.

Markdown (.md) is plain text with the original diagram blocks left as fenced code (```mermaid). Useful when you want to paste content into Notion, Obsidian, GitHub, or any tool that renders Mermaid blocks, or when you want the simplest possible text representation.

Excel (.xlsx) is a Media Plan format only. It exports the Plan Details table as a structured spreadsheet, suitable for pulling into a media planning workflow.

Markdown (Media Plan) is the same plain-text idea as the reasoning outputs. The plan structure is preserved as headings and tables.

Diagrams across formats

The same diagram behaves differently depending on which format you pick.

In a PDF, the diagram renders on the page and is captured into the file as the chart.

In Word, the diagram is pre-rendered as a static image and embedded. The image survives editing in Word or Google Docs.

In Markdown, the diagram stays as a fenced ```mermaid code block. Editors that render Mermaid (like GitHub, Notion, and Obsidian) display the chart; editors that don't show the source.

Sharing a link

Open in New Tab gives you a clean read-only view of the same content at a URL like /view/{type}/{id}?theme=.... The view loads in the same theme (light or dark) as your current session.

You can paste that URL into Slack, email, or a doc. Anyone you share it with sees the content as long as they have access to the same brand in Skeleton Key. A colleague who lacks brand access lands on an access-denied page.

Both downloads and the new-tab view respect brand access the same way. There is no public link option today.

Other notes

Downloads happen client-side. Once the file is on disk, you can close the tab; closing it before the spinner finishes will cancel the download.