Media Plan
One unified output, organized into three on-page sections (overview, charts, and plan details) that turn strategy into an executable channel and spend plan.
The Media Plan is the output of the Planning phase. It turns the upstream Strategy into a concrete, editable channel and spend plan. Unlike Research or Strategy, the Media Plan is a single unified output: one document, organized into three visible sections on the page. The sections are different views into the same plan, with cross-cutting behaviors (editing, version history, sharing) that apply to the whole thing.
Overview
Plan-level summary fields plus the cross-cutting editing, version history, and sharing behaviors.
ReadCharts
KPI summary cards and five cross-filtered visualizations of how budget is distributed.
ReadPlan Details
The seven editable tabs where the plan data lives: geo, flighting, channels, audiences, URLs, goals, and pillars.
ReadLast updated: 2026-04-27