Strategy
Goals, audience, comms, media, plus an executive summary.
Strategy is the phase where four strategists synthesize research findings into actionable marketing direction. Each strategist focuses on a key dimension (goals, audience, comms approach, and media strategy), then a Strategy Summary unifies the output. You can refine any strategist's work and re-run.
Goals Strategist
Translates business objectives into measurable marketing goals.
ReadAudience Strategist
Defines target audience segments and detailed audience personas.
ReadComms Strategist
Develops core messages, positioning, and creative direction.
ReadMedia Strategist
Sets channel strategy, budget allocation principles, and media mix recommendations.
ReadStrategy Summary
Executive summary synthesizing all four strategist outputs.
ReadLast updated: 2026-04-27