Setup

Setup is the foundation everything else builds on. A Brand Profile has to exist before you can create a Campaign, and a Campaign brief has to exist before Strategy or Media Plan can run. Documents is the optional context layer: a per-brand library of files you can attach to specific runs to ground their outputs.

The order matters. Brand creates the profile. Campaigns hold the work for a single brief, date range, and budget. Documents enriches both, and you decide per run which files to include.