Charts

The Charts section sits between MEDIA PLAN OVERVIEW and PLAN DETAILS on the Media Plan page. It is a glanceable read of how the plan's budget is distributed across geo, channel, audience, and time, with cross-filtering so you can click any slice to interrogate the rest of the page.

KPI strip

Five summary cards run across the top of the section.

• Total Budget — the committed plan total, formatted as {currency} {compact-number} (for example, USD 1.25M). The subtitle reads "Committed" when the plan has zero or one market and "Committed across all markets" when there are two or more.
• Geographies — the count of unique markets in the plan, with the country codes listed underneath, joined by a middle dot (for example, US · GB · DE).
• Channels — the count of unique channels active in the plan, with the top channel families shown below.
• Audiences — the count of unique personas, with a count of geo-persona pairs as the subtitle.
• Flights — the count of unique flight phases, with the scheduled-burst count below.

Visualizations

The section renders five charts.

• By Geo-Language — a ranked bar chart of budget by market. Bars are scaled to the largest item, with percentage share on the right.
• By Channel — a ranked bar chart of budget by channel, same scaling and percentage treatment.
• By Audience — a ranked bar chart of budget by persona, same scaling and percentage treatment.
• Geo × Channel Mix — a treemap where area is proportional to budget. It has its own geo selector dropdown that filters only this chart, without affecting anything else on the page.
• Flighting Timeline — a Gantt-style chart that shows when each phase runs per geo. It also has its own geo selector dropdown, independent of the global filter.

Cross-filter behavior

Clicking a bar in the By Geo-Language chart toggles a global geo filter that flows through every chart and down into the Plan Details tabs; the whole page narrows to that market. The By Channel chart toggles a channel highlight that lights up matching slices across the chart suite but does not narrow Plan Details. Clicking the same bar again clears the filter. The By Audience chart is read-only and does not push to a highlight state.

The treemap and Flighting Timeline are deliberately exempt: their own geo dropdowns filter only their own chart and do not push to the global highlight. This is useful when you want to compare two views, say the global mix against a single market's flighting, without disrupting the rest of the page.

Limits and known issues

• Charts read directly from the plan's edit state. Any unsaved draft changes are reflected in the charts immediately, but only finalized Ready versions are exportable.
• Beta software. Outputs are not infallible. Validate budget rollups in the charts against your own totals before relying on them.