Competitor Analyst

The Competitor Analyst is one of the five Research analysts. It maps the competitive set: how direct and indirect competitors position themselves, what messaging they run, and how their category presence compares to yours. If you need to know where your brand sits in the competitive field before writing strategy, this is the analyst to start with.

What it does

The analyst produces an executive summary plus four main sections: Competitor Sizing, Brand & Product, Sentiment, and Other Competitive Insights.

Competitor Sizing quantifies relative awareness and category presence using Google Trends signals on brand and category keywords; figures are directional and are presented as such. Brand & Product profiles each major competitor on positioning, differentiation, recent campaigns, product magic, pricing, and partners. Sentiment maps positive and negative associations against a radar chart of competitor sentiment dimensions. Other Competitive Insights captures the strategic patterns that don't fit the previous sections, like loyalty programs, distribution moves, and pricing dynamics.

Citations are drawn from market research, news coverage, brand websites, ad libraries (where publicly indexed), Google Trends signals, and any documents you've attached. Output length is roughly a one-pager equivalent of structured prose and tables.

Where to find it

Inside a brand or campaign, navigate to Research. After the Research run completes, the Competitor Analyst output appears as the second of five analyst tabs on the Research page.

How it works

When you start a Research run, all five analysts run in parallel. The Competitor Analyst reads the brand profile (particularly the competitors you've named), the campaign brief if you're running campaign-scoped Research, and any documents you've attached. It then pulls Google Trends signals on category, brand, and competitor keywords, and supplements with web research on each competitor.

The full Research run takes about 6-8 minutes. Competitor data is more fragmented than published market-sizing data, which can affect how quickly this section completes within the run.

What you can adjust

Competitors named in the brand profile and campaign brief — the analyst grounds its report on the competitors you've listed. If a key competitor is missing from your output, add them to the brand profile or campaign brief and re-run.

Document attachment — before starting a Research run, you can select documents from the Documents page (PDFs, Word files, Markdown, CSVs, Excel sheets) to attach as context. The analyst treats them as high-priority input alongside web research, making this useful for prior competitive audits, category reports, or positioning decks you already have.

Refine — after a run completes, use the Refine button to submit feedback on the Competitor output. The platform routes your feedback to whichever analysts need to re-run; if your feedback targets the competitive section, the Competitor Analyst re-runs while the others carry forward unchanged. Each Refine creates a new version. Prior versions stay in history and can be restored.

Limits and known issues

• Public data only. The analyst sees what's publicly indexed: ad libraries (where available), search signals, news coverage, brand websites. It cannot access competitors' first-party data, internal strategy documents, or paid research databases.
• Share-of-search as a proxy. Google Trends-based share-of-search approximates relative awareness but is not the same as paid impression share or measured share-of-voice. Use the figures as directional context, not as a media-buying input.
• Indirect competitors need to be named. Direct competitors are profiled thoroughly when listed. Adjacent-category or substitute competitors are best surfaced when you name them explicitly in the brand profile or campaign brief.
• Beta software. Validate cited claims and figures before briefing teams or committing budgets.