Reports

After the five Research analysts complete, Skeleton Key produces two synthesis outputs: an executive one-pager and a narrative research report. They're the most-shared Research outputs because they're the easiest to hand to a stakeholder who isn't going to click through five analyst tabs.

What it produces

Executive one-pager — A single-page summary of the highest-signal findings from across all five analysts. It's written for a director or executive who needs the key points in 4-6 minutes. Expect top-line claims, key statistics, and the most consequential findings, each backed by citations.

Narrative research report — A long-form document that weaves the evidence, insights, and story from all five analyst dimensions into one cohesive read. It's written in storyteller cadence rather than bullet-point cadence. Expect 5-10 pages of structured prose covering the full picture: market forces, competitor landscape, cultural context, audience intelligence, and social signals.

Where to find it

Both reports live on the Research page, accessible after a completed Research run. They appear as cards in a Synthesized Reports section above the five analyst tabs. From either card you can export the report or view it in full-screen mode.

How it works

After all five analysts finish, the Research page shows a Generate Reports button. Clicking it generates both reports in parallel from the five analyst outputs. The full Research run takes about 6-8 minutes; report generation takes another 4-6 minutes.

After you Refine Research, click Generate Reports again to regenerate both reports against the updated analyst outputs. There's no way to refine one report independently of the other.

When to use which

The executive one-pager is the right format when you're sharing Research with someone who won't read more than a page. It's also a useful introduction to a strategy briefing: give the audience the snapshot, then walk them through the implications. If a finding doesn't make the cut in the one-pager, it's still in the relevant analyst tab.

The narrative report is the right format when the audience needs the full reasoning trail. It's the better source if you're writing a creative brief, a positioning deck, or a strategy document, because it carries the "why" behind each finding rather than just the "what."

Limits and known issues

• Synthesis quality follows analyst quality. Both reports are downstream of the five analysts. Weak analyst outputs (thin source data, a vague campaign brief, English-first source bias) propagate to both reports. If a report feels off, refine the analysts first.
• The one-pager omits nuance. The format forces aggressive prioritization. Check the relevant analyst tab for findings that didn't make the cut.
• Both reports update together. When you click Generate Reports, both the one-pager and the narrative report are produced from the same synthesis pass. There's no way to refine one independently.
• Beta software. Validate cited claims and the framing of any sensitive finding before circulating to teams or briefing executives.